ASICS, just what does that word stand for?
-- anima sana in corpore sana means "a sound mind in a sound body."
In the 80s and 90s much of the research and innovation conducted for Asics volleyball uniforms, accessories and gear was in Kobe, Japan where the ASICS Research Institute of Sports Science is located.
At the time the 16,000 square meter research facility contained an all-weather running track, a basketball hall, volleyball courts and test rooms.
Their goal has been to "enable professional and recreational athletes all over the world to perform better, to reach a higher level and to enjoy themselves."
With that in mind ASICS regularly invited world-class athletes to the Kobe facility to provide input and test the product.
It's in this facility where shock absorption systems and other patented and trademarked design features and most unique innovations were tested.
Through partnerships with famous volleyball players and sponsorships of large tournament events, big name apparel manufacturers promote their brand name and their apparel, in this case their Asics volleyball uniforms, shoes and lifestyle products.
Asics welcomes Kerri Walsh to the Asics America family.
One of the most famous volleyball players to be sponsored by Asics is three-time Olympic gold medalist one time Olympic bronze medalist Kerri Walsh Jennings.
In this video, ASICS Elite athlete Kerri Walsh-Jennings recounts the first day of events during the first day at the 2015 ASICS World Series of Beach Volleyball.
Kerri promotes her new Kerri Collection of Asics volleyball uniforms and beach volleyball apparel at the ASICS expo booth!
Kerri won with her partner April Ross the World Series of Beach Volleyball sponsored by Asics in Long Beach in 2016.
Asics Volleyball also sponsors USA Beach Volleyball professional Lane Carico.
Lane Carico talks about what her "One Goal" is while wearing the latest styles in Asics volleyball uniforms for beach players.
In 2014, Asics produced a series of videos featuring their Asics Fitness expert Michelle Lovitt and Asics Brand Ambassador Angie Akers in a series of beach volleyball training videos wearing Asics volleyball uniforms while teaching viewers various ways to do exercises in the weight room that will help them strengthen certain muscles that will help them to improve their beach game.
According to Lovitt and Akers "the Three Way Lunge is an excellent way to improve your fast-twitch muscle fibers, and subsequently, your reaction time so you can get under that ball at a moment's notice." (Asics)
In 2015 Asics paired four-time Olympian Kerri Walsh with Michelle Lovitt to teach specific weight training and stretching fundamentals aimed at improving your beach volleyball playing skills.
While wearing Asics volleyball uniforms to workout in Kerri and Michelle talk about how the Swiss ball Roll Out exercise can work to improve aspects of your game.
If you need to strengthen your blocking skills indoor and on the beach Kerri and Michelle explain why the Push Press is a fundamental upper body muscle strengthening exercise that you need to have in your workout room regimen.
Italian professional volleyball player Dragan Travica films a series of promotional videos while dressed in Asics volleyball uniforms.
In this video Travica explains how an athlete can only truly understand what they need to do to improve when they're honest with themselves and their teammates.
In this video Dragan Travica explains how an athlete can only truly understand what they need to do to improve when they're honest with themselves and their teammates.
Dragan Travica explains why it takes enthusiasm, trust and courage to win.
Dragan Travica explains why failure is important and how behind every setback is the seed for success.
Japan's Men's National team features the latest jersey styles of Asics volleyball uniforms in these videos... turning a spotlight on the Strike shirt jersey.
Japan's Men's National team features the latest jersey styles of Asics volleyball uniforms in these videos... introducing the BLADE shirt jersey.
This is a cool shirt video where you see the latest technical innovations used in the design of these new jerseys.
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