These videos are called "volleyball uniform reveal videos", that're used to hype and promote the new uniforms that will be worn the current season during travel matches, home matches and at tournaments.
I consider these "commercials" featuring top volleyball players and team members used as a way to hype and promote the brand name of the company providing the uniforms to the team.
Videos themes range from cinematic closeups of fabric and uniform materials to the use of dope music, competitive action shots and suspenseful locker room surprise entrances which are a brilliant way to get people to talk about a team's volleyball uniform.
An added "benefit" for the sports programs producing these volleyball uniform reveal videos is that expenses are low because the athletes don't get paid extra for appearing in these commercials!
Quick question before I get started. Funny thing...the uniform brands featured are Mizuno, Under Armour, Adidas and Nike.
Not from what I can tell.
Asics seems to dominate the club volleyball scene so that's why you wont see any Asics volleyball uniforms below.
The Minnesota Gophers video production team did a great job of pairing attitude, music and sass in this volleyball uniform reveal for the Gophers.
Brand building by focusing on the small details from sleeve embellishments to necklines to team name embroidery on important visual focal points on the uniforms the Minnesota video works to make the viewer understand the importance of attitude and how wearing this uniform should make a player feel...empowered.
The video is top notch, and great care was taken to pick the right song expertly edited sequences meant to build and create excitement, do just that.
I personally, am not into fashion shows, unless they are so extra...people talk about who was wearing what for days.
What I do like alot is the right combination of hype music, dope camera shots, dramatic lighting and confidence.
I also like action ...which helps display the uniforms being used in action which is what the Boilermakers did in their follow up to their fashion show video.
I also want to know what its like to play with a golden ball, don't you?
South Carolina Gamecocks
They got my vote for best looking uniforms mainly because I fell in love with that armband element on the long sleeve jerseys.
I was intrigued about the army green effect but it grew on me because it represented for me the competitive fight that takes place on the court and in each player's mind...when it comes down to beating the competition.
And if I were a USC player every time I put that jersey...I'd be reminded to that it was time to battle.
The "other" USC also managed to tastefully include three different logos on each player's jersey so, wow!
Those were my thoughts BEFORE I saw the video.
Once I saw the shots and heard the music...I was hooked!
Cal Berkeley Golden Bears
Bears indoors and beach teams drippin' in these videos with that new UA swag.
Featured are three volleyball jerseys in Cal blue, Golden bear gold and white all with contrasting colored stripes along the sleeves elbows.
Reppin' Under Armour swag from head-to-toe as one of the few teams to spotlight their playing shoes in the same frame as the uniform, the indoor volleyball uniform video highlights the Under Armour Charger volleyball shoe which comes in high top and low top versions.
The Longhorns spotlighted the burnt orange and white swoop on their Nike volleyball shoes in the opening frame of their uniform reveal video along with three styles of the Nike volleyball + Texas Longhorns shoe collaboration... each shoe with the short version of the team name "HORNS" written on the insoles of the shoes.
The Longhorns display an entire apparel line including different Nike tshirt styles, spandex and sweat top looks.
The Horns bagged a ton of swag but they should when your team is in the NCAA Volleyball championship finals, right?
One of the coolest hype vids for Kobe's kicks, the Cards who need no intro...introduce their new Nike volleyball shoes...
..after a quick reminder opening shot
...of who won the NCAA title two of the last three years...
Heading into the weekend with more custom pic.twitter.com/4sNybUKlRI— Stanford Volleyball (@StanfordWVB) August 19, 2017
Western Kentucky Hilltoppers
The Western Kentucky Hilltoppers for the 2017 season just revealed their new Nike volleyball jerseys.
Check out their stylish promo that looks more like a music video than a uniform reveal...but of course..that is the whole idea, right?
From the black long sleeve jersey with Kentucky red trim, and on the lower left sleeve "Western" is imprinted while on the right sleeve is "Kentucky" in contrasting colors this video is all about the drip.
Watch as Coastal Carolina reveals their Under Armour uniforms.
Particularly gorgeous because of the color hues chosen to match the ocean waters.
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